Two Design Discoveries

While driving home after college, I saw an Ikea advert on a bus stop shelter. When I got home I looked it up.

https://www.adweek.com/agencies/these-brilliant-ikea-posters-about-sleep-will-make-you-look-twice/ (Date Accessed: 02/11/2020)

I loved the concept and it reminded my Damien Hirst’s medicine boxes for pills that replaced food.

While looking for the advertising I had seen on my drive home, I found this Pinterest board full of Ikea adverts. They are recognisably the Ikea brand and have really interesting concepts that drew me in.

https://pin.it/1JffbWZ (Date Accessed: 02/11/2020)

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Brody Neuenschwander

While watching “The Secret History of Writing” on BBC4, I was really interested by Brody Neuenschwander’s calligraphy. I looked up his work and really fell in love with his style and his projects.

Neuenschwander’s work is very inspiring to me. I love text and image work, and how words can be beautiful images with deeper meanings beyond their definitions.

The text, which I composed, is a mantra-like repetition of phrases about caring for one another. It is not easy to read, which bothers older viewers and pleases younger ones. I find this fascinating. For many Westerners calligraphy is simply a part of writing in general, meant to communicate language. It takes a younger, fresher eye perhaps to see that writing can also be form, design, metaphor and emotional expression. Imagine highly legible letters here – it would be a disaster. You would read, but you would not look. We must learn to follow our friends in the Islamic and Chinese worlds, who long ago appreciated the beauty of writing as an art form where language and form remain in dynamic interaction.

Brody Neuenschwander on “And The Word Was Made Of Steel”

https://www.brodyneuenschwander.com/category/blog/ (Date Accessed: 02/11/2020)